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第2代经营人 梦想“第二全盛期”的高丽雅娜

http://www.wknsrr.com/ 2020/12/14 8:48:40 阅读数:81
高丽雅娜化妆品是韩国国内一代化妆品公司之一,1990年初在韩国国内排名第三,位居爱茉莉太平洋与LG健康生活之后。

GAOLIYANAHUAZHUANGPINSHIHANGUOGUONEIYIDAIHUAZHUANGPINGONGSIZHIYI,1990NIANCHUZAIHANGUOGUONEIPAIMINGDISAN,WEIJUAIMOLITAIPINGYANGYULGJIANKANGSHENGHUOZHIHOU。YONGYOUPANGDADEFANGWENXIAOSHOUWANGSHIGAOLIYANAGONGSIDEYOUSHI,DANSHIGAOLIYANADEQUANSHENGQIZHIWEICHILESHINIAN,1997NIANSHOUDAOLEWAIHUANWEIJIDEYINGXIANG,ZAIXIANGJIEBIANDIANDELIUTONGFANGSHIZHUANHUANSHIWEINENGQUANLIDUIYING,2003NIANZAOSHOULEYINGYESUNSHI,HUAZHUANGPINYEJIEYIDUCHUANCHULEGAOLIYANAGONGSIBEIBIANMAIDEXIAOXI,NEIZHIHOUGAOLIYANAJINGLILESHINIANDEQIQILUOLUO。

2015NIAN,JIEZHEK-beautyZHEIYIQIJI,GAOLIYANADEYEJIKAISHIGAISHAN。JISHISHISHENCHUWEIJIZHONG,GAOLIYANAYEJIANCHIBUDUANDEZAIYANJIUKAIFA(R&D)LINGYUTOUZI,QIANGDADEJISHUSHILIZAIYEJIECHUANKAIHOU,YOUHENDUOXIAOSHOUSHANGDOUZHAOLAIWEITUOGAOLIYANASHENGCHANHUAZHUANGPIN,ODMCHENGWEIGAOLIYANAZAICIJUEQIDEYIGETIAOBAN,CHUANGYEJIAYUXIANGYUHUIZHANGDEERZIYUXUEZHUDAIBIAOCHENG:“YAOKUODAZAIWOGUODEODMSHIYE,ZHONGXINSHULIQIYEDEWAIZAIXINGXIANG,HANGSHIBAINIANQIYEDEJICHU。”

WEIJIZHONGYECHIXUBUDUANDETOUZIR&DLINGYU

GAOLIYANAHUAZHUANGPINNENGGOUZAIWEIJIZHONGSHENGCUNXIALAIQUANDOUDEYIYUQIANGDADEJISHUSHILI。K-beautyRECHAOXIYINLEGUONEIWAIXUDUOHUAZHUANGPINXIAOSHOUSHANG,NENGSHENGCHANHUAZHUANGPINBINGQIEJISHUSHILIQIANGDA,ZHEIYIMINGSHENGZHUJIANZAIYEJIECHUANKAI,YUSHIGENGDUODEXIAOSHOUSHANGZHAOLAILE。2014NIANGAOLIYANAZIGONGSIbioCHENGLI,TONGGUOZHEIGEZIGONGSI,GAOLIYANAZHENGSHIKAIQILEODMSHIYE。YUDAIBIAOCHENG:“JIYONGYOULIUTONGWANGDIANDEXIAOSHOUSHANGMENTIGONGCONGSHIHELIUTONGWANGDIANDECHANPINKAIFADAOCHANPINSHANGSHIDEQUANTAOFUWU,”“JISHULIYUZAIHUAZHUANGPINSHIYEZHONGDEDAODEJINGYANSHIWOMENDECAICHAN。”。

GAOLIYANAHUAZHUANGPINDEGUONEIWAIHUAZHUANGPINZHUANLIYOU420DUOGE,YEHUODELEDUOGECHANYEXUNZHANG、ZHANGGUANJIANG。YUDAIBIAOCHENG:“WOMENMEINIANDOUZAIR&DLINGYUTOUZI4%,”“ZHEIZAIHUAZHUANGPINYEJIESUANSHIXIANGDANGGAODESHUIZHUNLE。”2015NIANorthiaANBUBUJINZAIHANGUOGUONEI,ZAIWOGUOYESHOUHUOLEJIAOGAODERENQI。PINGJIE10YUNIANHOUSHANGSHIDEZHEIYIRENQICHANPIN,GAOLIYANACHENGGONGDEZHUANKUIWEIYING。YUDAIBIAOCHENG:“GAOLIYANAHUAZHUANGPINDEJINGYINGZHEXUESHIZHENGDAOJINGYING、GUKEMANYI、MINGPINZHUYI”,“PINGJIEZHEZHONGYUGENBENDEJINGYINGZHEXUECAIKEFULEZHEIYIWEIJI”。

QIANGHUAODMSHIYE……WOGUOGONGCHANGDONGGONG

WEIZHANLINGWOGUOODMSHICHANG,GAOLIYANAbioJIHUAZAISHANGHAIFUJINDENANTONGJINGJIJISHUKAIFAQUJIANSHEGONGCHANG,SHANGYUETONGNANTONGSHIJINGJIJISHUKAIFAQUGUANLIWEIYUANHUIQIANDINGLETOUZIXIEYI,JIHUATOUZI200YIHANYUANJIANSHE2WAN6400PINGFANGMIDEGONGCHANG,YUJIJINNIANSHANGBANNIANDONGGONG,2021NIANTOURUSHENGCHAN,SHENGCHANGUIMOBAOKUOJICHUHUFUYUCAIZHUANGGONGYUE8000WANGE,ZHEIXIEDOUSHIWEILEQIANGHUAODMSHIYESUOZUODETOUZI。YUDAIBIAOCHENG“SUIRANDOUSHUOWOGUODEJINGJIZENGZHANGZAIFANGHUAN,DANRENGRANWEICHIZAIYIGEJIAOGAODESHUIPING,HUAZHUANGPINSHICHANGZENGZHANGLVHUICHAOGUOJINGJIZENGZHANGLV”,TAFENXIRENWEIWOGUOHUAZHUANGPINSHICHANGYOUHENDADEZENGZHANGKONGJIAN。 

GAOLIYANAQUNIANDEXIAOSHOUEDADAOLE1200YIHANBI,QIZHONGDE50%,600YIHANBISHIFANGSHOUXIAOSHOUE,FANGSHOUZUZHIDA2000YUMING。YUDAIBIAOCHENG“JIANGHUIJIXUWEICHIFANGSHOUZHANLVE,YONGGAODUANCHANPINZHANLINGZHONGLAONIANXIAOFEICENG”。NIANQINGXIAOFEICENGZEZHUYAOTONGGUOWANGSHANGLIUTONGQUDAOLAIWEICHI,YETUICHULEZAINIANQINGXIAOFEICENGZHONGJUYOUJIAOGAORENQIDEANBUCHANPINYUYAOZHUANGHUAZHUANGPIN,YUDAIBIAOCHENG“HUIZHENDUINIANQINGXIAOFEICENGTUICHUXINGJIABIGAODEDIJIACHANPINZAIWANGSHANGLIUTONGQUDAOJINXINGXIAOSHOU”。

LAIYUAN:GAOLIYANAGUANWANG


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