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千万粉丝狂欢,TOM FORD天猫超级品牌日引爆美妆奢品热潮

http://www.wknsrr.com/ 2020/5/27 9:12:40 阅读数:1527
5月11日,以“猎爱绝色”为主题的TOM FORD天猫超级品牌日正式拉开大幕。此次TOM FORD天猫超级品牌日开启全新营销玩法,联动8大发声助力,以及智族GQ、百大KOL全网深度种草。话题推动下,微博社交热议值破2亿,吸引近600万网友围观,助力TOM FORD香水销量同比增长1000%,眼影同比增长160%,活动当天高端香水和高端眼影均登顶相关品类。

5YUE11RI,YI“LIEAIJUESE”WEIZHUTIDETOM FORDTIANMAOCHAOJIPINPAIRIZHENGSHILAKAIDAMU。CICITOM FORDTIANMAOCHAOJIPINPAIRIKAIQIQUANXINYINGXIAOWANFA,LIANDONG8DAFASHENGZHULI,YIJIZHIZUGQ、BAIDAKOLQUANWANGSHENDUZHONGCAO。HUATITUIDONGXIA,WEIBOSHEJIAOREYIZHIPO2YI,XIYINJIN600WANWANGYOUWEIGUAN,ZHULITOM FORDXIANGSHUIXIAOLIANGTONGBIZENGZHANG1000%,YANYINGTONGBIZENGZHANG160%,HUODONGDANGTIANGAODUANXIANGSHUIHEGAODUANYANYINGJUNDENGDINGXIANGGUANPINLEI。

TOM FORDSHIMEIGUOFUZHUANGSHEJISHITom FordZICHUANGDETONGMINGPINPAI,QIXIAMEIZHUANGCHANPINYINXINGGANHESHENMISHENSHOUNIANQINGNVXINGQINGLAI。BUGUANSHI2014NIANTUICHUDEZHANXIANMODENGNVXINGDUOYANGGEXINGQIEYIYUXIEDAIDEBoys&GirlsXILIECHUNGAO,HAISHIYIPANDAZAOBUTONGZHUANGRONGFENGGEDESISEYANYINGPAN,ZAIDAOCICIHUYINGQINGRENJIEQIFENDEQUANXINSIRENDIAOXIANGXILIEJINGCIMEIGUIXIANGSHUIHEFENSETEBIEBAOZHUANGCHUNGAO,JIYUDUISHICHANGDEJINGZHUNXIUJUEHEBAKONG,TOM FORDJIHUMEIYIGEBAOKUANCHANPINDOUYUSHIXIADECHAOLIUJIXIAOFEIQUSHIJINMIJIEHE。

集结全明星阵容,TOM FORD诠释高端奢华之感

ZAICICITIANMAOCHAOJIPINPAIRISHANG,TOM FORDYIQUANMINGXINGZHENRONGHAOHUACHUJI,8DAZAIXIANDAcall,DUANSHIJIANNEIZAISHEJIAOWANGLUOXIANQIPINPAISHENGLIANG。YUFENSI“MIANDUIMIAN”TUIJIANTOM FORDQUANXINCHANPINBINGJINXINGXIANCHANGSHIYONG,XIYINCHAOQIANWANFENSIZAIXIANKUANGHUAN,YINBAOQUANWANGMEIZHUANGSHEPINRECHAO。

CIWAI,TOM FORDHAIYUZHIZUGQLIANSHOUDAZAOZHUTISHISHANGDAPIAN,QUANSHITOM FORDLIEAIJUESE,SHENRUCHUDAFENSIXINZHI,QIBEIHOUDEMEIZHUANGZHEXUEYEZAICITUPOQUANCENG。

QUANMINGXINGZHENRONGZAIXIANDAcall,SHIDETOM FORDMINGXINGZHIAIDANPINDEPINPAIXINGXIANGGENGJIASHENRURENXIN。ERTONGGUOTIANMAOCHAOJIPINPAIRI,GENGDUOXIAOFEIZHEYEDEYIJINJULIGANSHOUTOM FORD“MINGXINGGUIGE”BANSHEHUAXINGGANDEMEIZHUANGSHIJIE。

深度运营品牌用户,TOM FORD专注美妆奢品细分市场

ZAITONGGUOMINGXINGZHANTAIXUNSUZHUAZHUDAZHONGYANQIUTONGSHI,TOM FORDGENGSHIKAIQILEPINPAIYONGHUSHENDUYUNYINGDEXINJIEDUAN,JINYIBUWAJUEYONGHUJIAZHI。CICITIANMAOCHAOJIPINPAIRISHANG,TOM FORDSHOUCISHANGXIANCAIZHUANGDASHIBAN,XIANGXIJIEDUPINPAICAIZHUANG、XIANGSHUIDE“ZHENGGUISHIYONGJIAOCHENG”,WEIPINPAIYONGHUTIGONGXUANGOUHESHIYONGDEQUANLIANLUFUWU,JIDADIZENGQIANGLEYONGHUZHANXING,GAOSHECAIZHUANG、XIANGSHUIXINQUSHI。ERTOM FORDTONGBUQIDONGQUANPINGTAI360°HUIYUANZHAOMU,ZHAOMUZONGLIANGTUPOQUANNIAN90000RENDEMUBIAO,YEJIASULEPUTONGYONGHUXIANGSHENDUYONGHUDEZHUANBIAN。

YIZHIYILAIZHUANZHUYUMEIZHUANGSHEPINXIFENSHICHANGDETOM FORD,ZAITIANMAOCHAOJIPINPAIRISHANGHAIJUJIBAIDAKOLZAIQUANWANG360°SHENDUZHONGCAO,QUANFANGMIANZHANSHITOM FORDMEIZHUANGJIXIANGFENCHANPINDEDUTEYOUSHI,MANZUBUTONGQUANCENGYONGHUDUIMEIDEDUOYANGHUAXUQIU。KEYIKANDAO,#TOM FORDLIEAIJUESE#DEWEIBOHUATIYUEDULIANGJIN2YI,XIYINCHAO150WANWANGYOUGUANZHU,TONGGUOLIEBIANSHIDEYONGHUKOUBEI,TOM FORDTUPOZAIXIFENSHICHANGSHANGDEYOUSHIKAWEI。

CICITIANMAOCHAOJIPINPAIRI,TOM FORDZAIMINGXINGQIANGSHIYINLIUDEJICHUSHANG,MIANXIANGXIFENSHICHANGQIANGHUAYONGHUDESHENDUYUNYING,BUDUANXIANGYINGXIAOLIANLUDEHOUDUANFALI,JINYIBUJIAQIANGYUXIAOFEIZHEZHIJIANDELIANXI,WEIXIAOFEIZHETIGONGDEGAODUANSHEHUATIYAN。ZHEIYEYUTIANMAOCHAOJIPINPAIRIQUANXINDEZHANLVEBUMOUERHE,TONGGUOQUANXINSHENGJIDEPINPAIYINGXIAO,JIANGPINPAIZHENZHENGDAIRUXIAOFEIZHEDEXINZHI,SHIXIANPINPAIJIAZHIDEGENGDAHUA。

ZHIDEYITIDESHI,ZAITONGQIJUXINGDEDIERJIE“TIANMAOCHAOJIONE——2020PINPAISHUZIHUACHUANGXINJIANG”DIANLISHANG,PINGJIEGUOWANGDESHUZICHUANGXINLIBIAOXIAN,TOM FORDHAIZHANHUOLE“SHUZIHUACHAOJICHUANGYIJIANG”。KEJIANTOM FORDYEZAIBUDUANXUNQIUSHUZIHUAYINGXIAOCHUANGBIANSHANGDECHIXUTUPO,CICILIANSHOUTIANMAOCHAOJIPINPAIRIZHISHIYIGEQUANXINKAIDUAN。WEILAI,SUIZHEYUTIANMAOCHAOJIPINPAIRIHEZUODEBUDUANSHENHUA,TOM FORDZAIPINPAIJIAZHIBIANJIEDECHIXUTANSUOYELINGRENQIDAI。

LAIYUAN:ZHONGZHUANGWANG

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